Build sales the RAC Cars way

Join the RAC cars network to reach customers and sell more vehicles

Why Join RAC Cars

By joining RAC Cars, you gain access to the combined expertise of the RAC and heycar, providing you with the ultimate platform to showcase your vehicles. With a streamlined, modern car-buying journey and exceptional service, customers recognise this portal as the prime location for accessing the great deals you offer.

6.7 M Unique monthly visitors

With 6.7 million unique monthly visitors, we extend your reach effectively. This includes visitors from our partner sites, buyacar and Honest John, further increasing your exposure.

79.7% of our audience isn't shared with the market leader

With so many visitors exclusive to us, your stock gains visibility with fresh audiences.

6x investment

Our average automotive retailer partner sees a return on investment of at least sixfold.

What do our dealers say?

RAC Cars' mission is to help automotive retailers reach customers and boost their vehicle sales. Hear from some of our current partners on why they choose to work with us.

Join RAC Cars

How does it work?

1. Get in touch

Advertising your stock on RAC Cars is simple. Get in touch with our team who will take you through the onboarding set up.

2. List your cars

We first check that your vehicles match our criteria. Then we’ll set up your stock to be showcased on our website.

3. Watch the leads come in

Customers will reach out to express interest in your car. We streamline the process by collecting necessary information upfront to facilitate smoother transactions.

Look who else is on RAC Cars

Since our launch in 2013, we've empowered our partners to expand their customer reach and increase their vehicle sales. We showcase top-quality cars under 10 years old and with less than 100,000 miles from automotive retail groups nationwide.

Our investors

Backed by some of the most reputable names in the automotive sector.

Cruising through code

RAC Cars is a trading name of RAC Motoring Services (Registered No 01424399). Registered in England; Registered Offices: RAC House, Brockhurst Crescent, Walsall WS5 4AW. RAC Cars is operated by heycar which is the trading name of Mobility Trader UK Limited which is a credit broker not a lender, and can be contacted at 5 New Street Square, London, United Kingdom EC4A 3TW. heycar can introduce you to a limited number of lenders to finance your car purchase and may receive a fee from retailers and lenders for introducing customers. These fees do not influence the amount you pay.
RAC Breakdown Cover arranged and administered by RAC Financial Services Limited (Registered No 05171817) and provided by RAC Motoring Services (Registered No 01424399) and/or RAC Insurance Ltd (Registered No 2355834). Registered in England and Wales; Registered Offices: RAC House, Brockhurst Crescent, Walsall WS5 4AW. RAC Motoring Services and RAC Financial Services Limited are authorised and regulated by the Financial Conduct Authority. RAC Insurance Ltd is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.